Mission - to create a productivity coaching business that will give small business owners the highest leverage training, systems and tools needed for them to unlock their personal capability.Purpose - to enable every small business owner to work with more energy and focus so they can make a greater impact AND have a personal life.Vision - to be the Oprah of small business.Dream - to transform how small business owners work in the information age.Here is what Buckets Productivity is trying to accomplish: So what are we trying to accomplish here?Īble Business Radio is research and marketing for Buckets Productivity, Zack's small business coaching service. Have a think about what quotes have resonated with people in the past and feel free to sprinkle them into the conversation. I post those quotes in the shownotes and use them to market your episode on Facebook, Twitter, LinkedIn and Instagram. I choose a few mic drop quotes from every interview. "If the glove does not fit, you must acquit." - Johnny Cochran.Now I treat it like a Ferrari.” - Zack Arnold Ep 7 “I was treating my body like a Ford Pinto."A wandering mind is an unhappy mind." - Matt Cowdroy Ep 9.Great quotes often have multiple SUCCESs (Simple, Unexpected, Concrete, Credible, Emotional, Story) elements baked in. If there is a certain point you want to drive home, nothing sticks better than a memorable quote. Because listener's attention is limited, only a 1 or at best 2 of your ideas are likely to stick. If you are not clear about this, here's an amazing resource you can check out:Īnswering the 5 questions presented in this talk was game-changer for me.īeing audio only, podcast listeners are often on the go or multitasking while listening. A little stake could be an episode on using a password manager to get your passwords out of your head and into that particular trusted system. Feel free to share how this current work connects to the larger context of your work in our conversation or on the booking form.įor example, my big stake is that you have to get your work out of your head and into a trusted system. The message makes more intuitive sense if you can point the little stake to the big stake. As well as the little stake-the message of that particular book or work we’re discussing. Prior to an interview, have a think on what your big stake is-the core message. Each book may not be on the exact same subject matter, but they are likely connected. For example, if you’re an author, there’s an area of expertise for which you are known for. There is likely a core message to your work as well as subtext messages of your work. I knew I could get you to click on one of these accordion text boxes! If you really want to go the extra mile, I would love a local recording from you. We’re not trying to be stuffy, just trying to reach a wider audience, so we aren’t labeled as an “explicit” podcast on iTunes. To help Zoom function more efficiently, we recommend shutting down all of your other programs and apps. The sound of “bing, bing” going off during our interview might not seem like a big deal, but you’d be surprised how annoying listeners find it!
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